Darwin's Trails is now a member of the Latin American Travel Association, based in the U.K. and founded to promote travel to Latin America. The association brings together over 200 companies, including tourist boards, tour operators, hotels, wholesalers, media, airlines and overseas members.

Aims and Objectives of LATA

• To improve public awareness of Latin America as a tourism destination.
• To stimulate the growth of travel to Latin America.
• To promote travel industry professionalism and skill through education and training.
• To bring together representatives of the Latin American Travel Association at regular intervals in order to develop a closer working relationship and create a better understanding of travel matters relating to Latin America.
• To inform and advise Latin American travel suppliers on requirements of the UK and Ireland market place.
• To improve press coverage and media profile of Latin America.
• To organise promotional events on behalf of members
• To seek to ensure the competitiveness of Latin America in all sectors of tourism.